Wednesday, 16 February 2011

Week 7 Wednesday 16th February

Today is SUBMISSION DAY/DEADLINE DAY or whatever you want to call it. All I have needed to do today is my questionnaires...and...well...that's pretty much it. I just need to finish typing up my questionnaire and ask people in class what they think. I set up the video, plugged some headphones in for people to use, put the pen and paper on the desk and asked people in class to fill it out. I wrote a summary about this.
The questions I asked were who they think is the target audience for the advert and why, if it would appeal to them and why, if the narrative is clear to understand, and to rate some of the elements out of 5 such as camera, sound/music, lighting, props, editing and the pack shot. I asked up to 15 people these questions and I received mixed reviews but generally some good feedback. Most of the feedback was generally positive. I additionally asked their age, gender, today’s date and to sign it so it proves that I did not just simply make up these answers myself.
The feedback that I received was a lot better than I could imagine because I felt that the target audience would not understand the meaning of the advert and what is going on. But they seemed to get it which was a relief. I wrote in the evaluation about how I plan to make a video production assignment next time as this was not 100% of what I imagined during the pre-production stage. In the question where I ask to rate the elements out of 5, I put an additional question which was “If you have rated any of these lower than a 3 then please state why you think this and how you think that it could be improved”. Only two individual people voted 2 out of 5 for one question, but a few other people wrote in that answer section some tips and ideas on where or how to improve, even though they didn’t rate any of them lower than three.

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