Week 1 Friday January 7th 2011

Today, I had to come up with my final idea and choose the brand, as this was my final chance to choose, I am now stuck to Kit Kat for the next five weeks and I cannot change to any other brand. However, I am ok with sticking to this brand as I have thought of a very good idea for it. I also started to do some research about Kit Kat and I have learned some interesting facts about Kit Kat so far. Did you know that they were originally called "Rowntree's Chocolate Crisp" and was renamed to Kit Kat after the Second World War? I have also finished writing up my "treatment" in Simon's lesson. Simon also told us again about the differences between treatments and proposals.